ELINOR TAL
Industrial Designer
As the daughter of architects, I have been encouraged to be aware of the design of things. My family traveled often to discover new places, which always engaged my curiosity about other cultures and the way people live.
I believe in people. People are dynamic and able to develop new abilities throughout their lives.
Our experience of weakness and difficulties as well as strengths and achievements, shape who we were, who we are now, and who we are capable of being.
Some of us adopt or imitate to feel part of the social system.
Some of us remain true to the qualities that the experiment of life has given us. These people are the ones who impress and convince me the most.
This is the way I view design. Good design is true to the character of materials and the function of the product.
It projects reliability and honesty.
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Design makes me excited.
I believe that “design” is a word that represents powerful words like “curiosity,” “exploration,” “perception change,” “invention,” “discovery,” “innovation,” and “originality”.
When I chose to study design I wanted to touch all these and learn the basic concept of “what is material”.
How to look at the material, sense it, learn, and explore its qualities in order to understand it well. How to allow the material to receive new
features and abilities, to exploit its “flaws” to strengthen it and give it another truth.
Perhaps this way, the material will be able to dictate the form it will receive this time, the story and the function it will have.
I believe that every substance has at least one truth and is capable of developing and adapting to other ways.
That’s what I believe a good product should be,
functional and emotional.